A breather – new packaging and shades for Boots 17

I’ve started a hectic new job, and though there has been little time to update, I have been making a little corner of me-time here and there by scouting for beauty treasures when I go to buy my lunch.

Imagine my delight at seeing that national treasure of a beauty stalwart Boots 17 reincarnated with new packaging and shades.

A primary rainbow punch has been added to the Fast Finish and Lasting Fix nail polish ranges. Grey, azure, royal blue, sunshine yellow, bright white – think Barry M or Rimmel’s latest offerings.

There are also some additions to the lip and eye colour ranges, with new shade names like Socialite and Chilli Fire.

Rounded sans-serif font has taken a back seat in favour of a more glam, Too-Faced style typesetting on the packaging. There’s also a bold, modern look to the small-print on the bottom of lipstick tubes and the back of bottles.

The new look has taken 17 a step further from its workaday teenage roots and into the more edgy/glamorous frame set by some of the more funky premium beauty brands. I sense the benign influence of Too Faced, Urban Decay and Hard Candy at work here.

My little brain registered these details and impressions during a ten-minute snatched tryst with the beauty aisles in Boots yesterday. You can find out more for yourself at your local branch. Unfortunately the new styling hasn’t made an appearance online yet, but if Piccadilly Circus is anything to go by, the products are right there on the shelves now.

What’s more, you can try one of the new nail polish shades gratis when you buy any other product.

Go go, look look, and enjoy!

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1 Comment »

  1. […] may have seen my previous post about the Boots 17 rebrand. The high street favourite has been vamping up its look of […]

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