Posts Tagged boots

Protect and Perfect Intense vs. Ben Goldacre

protect and perfect intense

Clinically proven Protect and Perfect Intense serum is the product of the moment at Boots. An aggressive marketing drive and the claim of scientific proof has piqued the interest of the media and the public, with customers queueing outside stores to get to the goods. I’m pleased to see that it’s also caught the interest of seasoned science-bullshit-eradicator Ben Goldacre, of the Guardian.

Ben points out that the exceptional nature of the trial isn’t the results – which prove only that P&PI works better than placebo, but rather the fact that a cosmetics company has trialled their product under lab conditions. Most don’t. Here’s the article at Bad Science, Ben Goldacre’s blog.

We spend millions on skincare products with exotic ingredients, often on the strength of marketing alone. With creams costing £100 and over, it does seem kind of strange that intelligent, otherwise shrewd people will buy into pure marketing without a shred of proof.

Should we be demanding more from our skincare?

The sad fact is that if every product were lab tested, we’d probably come up with a truth that nobody wants to face: They don’t really work very well. I.e. you ARE going to get old, and you ARE going to lose your looks.

The myth of miracle creams is one that we’d all like to buy into – the promise of a magical loophole that will keep us young forever. If cold hard science is there to tell us that isn’t true, we kind of lose our hope. Perhaps we’d rather spend huge amounts of money and keep the possibility that just maybe, there’s a product that can grant us a little bit of immortality.

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Fill your Boots! 17’s rebrand freebies

17 freebie

You may have seen my previous post about the Boots 17 rebrand. The high street favourite has been vamping up its look of late.

It’s also been having one of its wonderful spend-£5-get-a-gift promotions. These are run every few months, with generous gifts usually including at least one full size product. Not only are the promotions amazing value, the freebies often come in fantastic limited edition packaging. In the past they have tied in with designer collaborations like the Eley Kishimoto and Antoni and Allison collections.

The latest is something of a rush job in comparison to past gifts – it’s a wildlife-print box filled with pink tissue and containing 3 items from the 17 range – nail polish, lip gloss and loose power eyeshadow.

But!

Each gift contains different, random shades of the three products, meaning that you can do this deal as many times as you like and still get new and different gifts each time.

Doesn’t take a genius to work out that this might have something to do with getting the stock from before the rebrand out of the way – all the items in the gift are in the old packaging.

Still, can’t look a gift horse in the mouth when you’re looking at a buy 2 get 3 free deal!

If you’re in store (you might be having a nose at the fanfared new Protect and Perfect Intense serum, for example), you could do worse than pick one of these deals up.

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A breather – new packaging and shades for Boots 17

I’ve started a hectic new job, and though there has been little time to update, I have been making a little corner of me-time here and there by scouting for beauty treasures when I go to buy my lunch.

Imagine my delight at seeing that national treasure of a beauty stalwart Boots 17 reincarnated with new packaging and shades.

A primary rainbow punch has been added to the Fast Finish and Lasting Fix nail polish ranges. Grey, azure, royal blue, sunshine yellow, bright white – think Barry M or Rimmel’s latest offerings.

There are also some additions to the lip and eye colour ranges, with new shade names like Socialite and Chilli Fire.

Rounded sans-serif font has taken a back seat in favour of a more glam, Too-Faced style typesetting on the packaging. There’s also a bold, modern look to the small-print on the bottom of lipstick tubes and the back of bottles.

The new look has taken 17 a step further from its workaday teenage roots and into the more edgy/glamorous frame set by some of the more funky premium beauty brands. I sense the benign influence of Too Faced, Urban Decay and Hard Candy at work here.

My little brain registered these details and impressions during a ten-minute snatched tryst with the beauty aisles in Boots yesterday. You can find out more for yourself at your local branch. Unfortunately the new styling hasn’t made an appearance online yet, but if Piccadilly Circus is anything to go by, the products are right there on the shelves now.

What’s more, you can try one of the new nail polish shades gratis when you buy any other product.

Go go, look look, and enjoy!

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